Northwind Coffee.

Northwind Coffee Journal

Small-batch roasting, obsessively documented.

How AI assistants decide which coffee to recommend

When someone asks ChatGPT for a coffee recommendation, a specific set of signals decides whether your roastery is named. Here is what those signals are.

Single origin vs blend: what buyers actually ask

The comparison question is one of the most common prompts in specialty coffee. Answer it properly on your own site and you become the source.